The more backlinks you have, the more credible your site is for search engines. If you pin directly from your website, you provide a backlink to your website, and that might be an essential weapon in your SEO strategy. It’s one of the most crucial Pinterest marketing tips.

Upload your pins via your website, not from your computer.

Without analytics, you won’t be able to measure the results of your actions.

And secondly, it’s a required step to access Pinterest analytics. Firstly, you can use your business name for your profile instead of “name + last name”. There’s a difference between private and business profile, and you don’t want to miss all the perks of a professional Pinterest account. You need to cover them to be able to make the most out of your Pinterest marketing strategy. Let’s dive into a great unknown and discover a Pinterest strategy for brands! How to Use Pinterest for Businessīefore we dive into more complicated matters, let’s start with some basics. To enjoy the fruits of this social medium you need a bulletproof Pinterest marketing strategy. In the US the majority are still women, but in the emerging markets, especially in Asia, Pinterest is as prevalent among men as it is among female users.

If you don’t know where to start here’s our Pinterest strategy for beginners.ĥ5% of online shoppers in the USA pick Pinterest as their favourite social media platform. For a long time, Pinterest had been considered a social network for women as they were the lead users.īut Pinterest has been expanding to new markets trying to attract male users as well, and now the proportions are more 50 – 50. They log into Pinterest looking for a specific item, and they are willing to buy it.

That’s not a wow number, especially compared to Facebook or Instagram, but people tend to use the platform more proactively. Pinterest has been around since March 2010 and has gathered more than 200 million active users. If you’re looking for a new platform to promote your business, I think I got something for you.

Pinterest marketing for beginners